Displaying 3 of 3 experiments

Shell Main Page Re-Order w/ Image

Testing a re-ordering of the Shell brand suite main page, lifting the form up above the fold and lowering search on desktop and mobile. This will enable us to get a clear result of user preferences solely within the Shell suite.

The primary variation's observed conversion rate 5.76% was 453.85% higher than the control's conversion rate 1.04%, based on 427 sessions.
Devices

Remove Search on Key Shell Pages

Removing navigation search bars on key owner-based pages has previously proved successful in other areas. Within the Shell suite, we will target three pages: Sell Timeshare, Market Value, and the Main page. With the Main page already containing a hero search feature for interested buyers, this should be an effective way to boost Owner Sell and MVS conversion rates within this critical suite.

The primary variation's observed conversion rate 8.7% was 720.75% higher than the control's conversion rate 1.06%, based on 163 sessions.
Devices