Making slight adjustments to the Timeshares for Sale by Owner hero section will improve usability, and therefore drive conversion rates
Following an experiment that tested two different variants moving the ULF form up on brand suite pages, we'll revisit the Hilton suite to get a narrower result on one of those variations. This test will move the form up, replacing the hero search section on mobile devices only.
We will test moving the ULF form on the Marriott main page up above the fold on all devices to gauge its effectiveness at boosting Owner leads
With Version 1 of this test proving a success, we will try the same variant on a new set of suites. This test moves the form further up the fold on mobile devices.
Following the successful first iteration of this experiment, this follow-up will again shift the form and content section of the brand suite main pages up to the top of the fold, this time adding a background image for an improved appearance. With the previous iteration being a win, we will test another version on mobile devices to determine its efficiency there.
Changing the hero image to something that greater reflects RCI brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Hilton brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects RCI brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Wyndham brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Diamond brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the hero image to something that greater reflects Marriott brand recognition will improve familiarity among users, encouraging more goals. We'll test two variants here--a clear, detailed photo as well as a blurred version of the same image.
Changing the background image to something more abstract will reduce distraction and any potential negative emotional reactions to subject matter.
