The primary variation's observed conversion rate 1.19% is 124.53% higher than the control's conversion rate 0.53%, based on 1,423 sessions.
Description / Hypothesis
Following an experiment that tested two different variants moving the ULF form up on brand suite pages, we'll revisit the Hilton suite to get a narrower result on one of those variations. This test will move the form up, replacing the hero search section on mobile devices only.
