The primary variation's observed conversion rate 6.56% is 7.54% higher than the control's conversion rate 6.1%, based on 3,639 sessions.
Description / Hypothesis
Removing search on the brand sell timeshare pages will reduce distraction and potential areas of "leakiness" within the conversion funnel
Post-Mortem Analysis
Removing the search feature for these pages only proved to be slightly successful, delivering a 7.5% edge for the variant. With the same number of goal completions and only slightly less traffic, the variant here didn’t provide a clearly successful result, though the argument could be made that it was winning enough to warrant implementation without reaching a particularly high level of confidence.
We will mark this as inconclusive for now, and perhaps revisit the experiment at a later date.