Westgate Landing Page Form Reposition – Mobile

Description / Hypothesis

Heatmaps show that only 60% of mobile traffic driven to the Westgate landing page see the form submit button. The same maps demonstrate a high concentration of taps above the fold, suggesting that area of the page receives the most attention. This test will shift the main Owner Sell form above the fold, replacing the hero content that's currently there, in order to attract more owner-based conversions. This experiment will also make a slight adjustment to background imagery to increase copy clarity.

Variations