The primary variation's observed conversion rate 5.23% is 179.68% higher than the control's conversion rate 1.87%, based on 772 sessions.
Description / Hypothesis
Changing the background image on the home page will provide a more enticing experience to all users, ultimately increasing the likelihood of greater conversion rates.
Post-Mortem Analysis
Changing the home page background was a huge success. We managed to increase goal conversion rate across the board by 180%, making the variant a win among all lead types.
Here are some other, more specific data to consider:
- Owner Sell CVR increased by 147%
- Market Sell CVR increased by 56%
- Buyer Offers increased by 278%
- Renter Offers increased by 200%
- ULF Seller CVR increased by 100%