There is an incredibly low amount of traffic being driven to owner-based conversion pages. With the majority of incoming users landing on the home page, we'll try rearranging the call out buttons at the bottom of the hero to make the "sell your timeshare" button a little more prominent.
The primary variation's observed conversion rate 0.19% was 42.11% lower than the control's conversion rate 0.27%, based on 3,104 sessions.
Devices
