Description / Hypothesis
There is an incredibly low amount of traffic being driven to owner-based conversion pages. With the majority of incoming users landing on the home page, we'll try rearranging the call out buttons at the bottom of the hero to make the "sell your timeshare" button a little more prominent.
Variations
Post-Mortem Analysis
This test ultimately fell short of its goal of improving Owner Sell leads, with CVR dropping by -29.63%. The percentage drop is a little scarier than the actual difference is leads lost, which was 1. That being said, we’ll mark the test as inconclusive.
Curiously, Buyer leads went up during this experiment, even though the “Browse Timeshares for Sale” button was moved further out of immediate sight. It could be that the design of the Sell Timeshare button loses favor among users, or perhaps this result speaks more to the user intent on the home page, which may be more buyer-friendly.