The primary variation's observed conversion rate 4.43% is 50.68% higher than the control's conversion rate 2.94%, based on 2,616 sessions.
Description / Hypothesis
Through two previous experiments, we've observed mobile users on the Sell Timeshare page become distracted or discouraged by the testimonial slider section. In Version 3 of this test, we will try removing the testimonials altogether to gain a clearer result. This will be a mobile-only test.
