Similar to the success we've found in other minisites, I want to test a redesign of the owner rental page with a centered form with a redirect A/B test. This change will hopefully see a boost in Owner Rental CVR.
Devices
Displaying 6 of 6 experiments
Running
934. Owner Renter Page Redesign
By redesigning the Owner Renter page to the same layout as the Owner Sell page, we will be putting the form front and center for customers to see, improving our Owner Renter form CVR
Devices
Implemented
917. Add Owner Rental Page to Navigation
Currently, the Owner Rental page is not in the navigation and is rarely linked internally. By adding "Rent Out Your Timeshare" to the main navigation, we will see an increase in Owner Rental pageviews and increase Owner Rental leads.
Devices
Archived
Rent Out Form Headline
The Owner Rent page presents an opportunity to change some language and encourage more conversions. The current conversion rate for the page is 0.14%. With the Owner Rent page ranking 6th in overall traffic, changing the form's headline to wording based off previously successful owner tests may eke out a slight increase in leads received.
The primary variation's observed conversion rate 2.61% was 13.97% higher than the control's conversion rate 2.29%, based on 246 sessions.
Devices
Archived
Owner Utility Bar
Adding an owner utility band incorporating all owner conversion types will increase awareness for these features and ultimately result in more visitors entering the conversion funnel.
Devices
Archived
Destinations (States) Page Template Redesign
By redesigning the country pages will make the page more appealing visually and more user friendly for mobile device traffic, increasing engagement and ultimately leads.
Devices
