By highlighting TBS' valuable "no upfront fees" messaging (no typically offered by competitors) in the hero, we will increase ULF Seller CVR.
Devices
Displaying 3 of 3 experiments
Running
939. SMTN Diamond Brand Suite Utility Bar
Due to the ongoing frustrations among Diamond brand timeshare owners during the integration to HGV, we can deploy messaging on the Diamond brand suite to appeal to those pain points. Doing so will create more opportunities to capture Owner Sell and MVS leads (Second test following the SMTN Diamond Brand Suite Slide In test)
Devices
Archived
Owner Utility Bar
Testing the utility bar to increase rate of MVS leads.
The primary variation's observed conversion rate 1.58% was 11.39% lower than the control's conversion rate 1.76%, based on 9,987 sessions.
Devices
