Following the success of the red utility bar on brand suites, we will test the color change globally across all pages. Being the more popular color option, the red bar will attract more WMTW conversions
Devices
Displaying 20 of 77 experiments
Archived
Navigation Menu – Hover Divs
This experiment will insert small divs that contain content pertinent to the Sell Timeshare and WMTW conversion funnels directly beneath their respective main menu navigation options. The divs will appear when the user hovers over each item, providing a quick incentive to click through and complete a conversion.
Devices
Archived
Owner Sell Slide In
Taking from previous successful experiments, we'll try deploying a slide in feature on all pages that pushes a firm "sell timeshare" message. This will boost Owner Sell conversions.
Devices
Archived
Returning Users Slide In
Adding a slide in feature for returning users that pushes a positive review will reinforce owners' decision-making and increase the likelihood that they submit a lead.
Devices
Archived
Main Menu Adjustment (v2)
Adjusting the position of the search bar so it no longer obstructs the last menu item will drive more users to inventory pages and improve on overall user experience
Devices
Archived
Utility Bar – Dual Option
Expanding the utility bar to include two options instead of one will allow owners to more easily find the solutions they want, boosting CVR. The utility bar will also become more visible as a result, and users will now have the option to close it.
Devices
Archived
Main Menu Re-Order
Minimizing the main menu items will draw more focus to important owner conversion funnels, resulting in great Owner Sell and MVS conversion rates
Devices
Archived
Last Minute Rentals Slide In (v2)
Version 1 of this test may have discouraged other users from completing conversions. This time, we'll deploy the slide in only on rental-themed pages, in hopes of boosting offer CVR---We've found that Online Booking referrals from Timeshare-Resale-Rental.com to ResortRentals.com tend to convert very well. On TRR, we'll add a slide in call out for last minute rentals, in hopes of increasing those conversions even more.
Devices
Archived
Utility Bar Copy
Testing different variations on utility bar copy to determine key motivating factors for Market Sell conversions
Devices
Archived
Navigation Bar Call Out
Adding an intent select feature to replace the three meager call outs in the top navigation bar will allow users to more easily find the content they want and submit more owner leads
Devices
Archived
Last Minute Rentals Slide In
We've found that Online Booking referrals from Timeshare-Resale-Rental.com to ResortRentals.com tend to convert very well. On TRR, we'll add a slide in call out for last minute rentals, in hopes of increasing those conversions even more.
Devices
Archived
Wyndham- Owner Intent – GA Audience (MVS) [v2]
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA for returning users who've expressed interest in owner-based Wyndham content will help increase owner leads within that brand suite. This iteration will test a Market Value-based call out instead of Owner Sell.
Devices
Archived
Top Bar Redesign – Global (v3)
This test will add a highly-visible sell timeshare call out in the top bar, and will also change the bar's positioning to stick to the top of the page when scrolling, exposing users to a constant call to action and boosting vital market value CVR.
Devices
Archived
Utility Bar Copy (v2)
Changing the utility bar copy to explore other angles will allow us to collect more data on what type of messaging users prefer to see on this platform.
Devices
Archived
WMTW Slide In
Testing an eye-catching slide in feature against the control utility bar at the top of the page will allow us to determine the best way to capture Market Value leads
Devices
Archived
Online Booking Slide In
Adding a slide in feature to the site's main pages will call out instant booking inventory and help boost renter offer CVR
Devices
Archived
WMTW Slide In – All Pages
This test will seek to determine the efficiency of a highly-visible WMTW slide in feature against the current WMTW "badge" that typically appears in the top nav of the site.
Devices
