The primary variation's observed conversion rate 1.06% is 20.45% higher than the control's conversion rate 0.88%, based on 1,437 sessions.
Description / Hypothesis
Noting a significant amount of engagement on the "available listings" slider, this test will move that section further up the page just below the hero to see if ad views are increased—and as a result, buyer cvr.
Variations
No variations uploaded yet.No variations uploaded yet.
Post-Mortem Analysis
Key Learnings
Buyer Offers:
Control CVR: 0.88%
Variant CVR: 1.06%
Lift: +20.6%
Stat sig? NO — 64% confidence
Despite this test having a 20% lift, the sample size and lead volume were both too small to derive a statistically significant result.