We will test altering the top navigation bar within the Westgate brand suite to allow for simpler navigation to key conversion pages within the suite. This test was designed in coordination with the SEO team.
Devices
Displaying 5 of 5 experiments
Archived
Sell Form Headline – Westgate
Adjusting the form headline on Westgate's primary sell form to include popular owner-sourced keywords and seller-motivated language will allow us to greater boost Owner Sell CVR.
Devices
Archived
Westgate Resales Form – Sell Time
This page sees a lot of owner interest from organic search sources. Replacing the ULF form on this page with a sell-only form will allow us to speak directly to owners arriving at this page and will increase Owner Sell CVR.
Devices
Archived
Owner Utility Bar (Westgate Brand Suite)
Testing the utility bar on brand suite to see if it has the same impact on Market Sell CVR as it did elsewhere on the website. Exposure for the WMTW form feature is diminished on site. Adding an ever present utility bar will increase visibility for this feature, attracting more owners to the form funnel and ultimately converting more
Devices
In VersionOne
Utility Bar (Brand Suite)
Testing placing the owner utility bar on the brand suites. Adding the utility bar to the brand suites will result in a similar lift (~30%) for Market Sell leads due to increased visibility and awareness for this feature.
