This test will attempt removing two flawed testimonials from the middle section of the home page. The goal of this test is to boost form fills and determine the impact of testimonials as a whole below the fold.
Devices
Displaying 12 of 12 experiments
Archived
Wyndham Landing Page Headline
For targeted Wyndham owners arriving at the /wyndham/ version of the WBAST landing page, we'll update the headline to call out specifically to them, allowing for a sense of continuity between the ad copy they were served and the landing page they arrived on, and driving form fills.
Devices
Implemented
WBAST Redesign Test v4 (Desktop/Tablet)
Testing the redesigned, responsive version of the webast website. Updated background image and some other design related improvements. Running this only for tablet and desktop.
Devices
Archived
WBAST Redesign Test v3
Testing the redesigned, responsive version of the webast website. Updated background image and some other design related improvements.
Devices
Archived
Mobile Optimized v2 (Step 3 Improvements)
Leveraging a mobile-optimized design will improve user experience for mobile device users, increasing retention and conversion rates.
Devices
Archived
Blue Bar Header
Changing the text in the blue-colored bar beneath the form may encourage more form fills and phone calls. A similar test on TimeshareLuxury performed well and resulted in a win.
The primary variation's observed conversion rate 11% was 20.18% lower than the control's conversion rate 13.22%, based on 872 sessions.
Devices
Archived
Green Bubble Text
Repositioning and changing the text of the green bubble beside the main lead form will encourage more form fills. A similar experiment on another site was proven successful.
The primary variation's observed conversion rate 13.93% was 8.26% lower than the control's conversion rate 15.08%, based on 1,018 sessions.
Devices
Archived
Home Page Content Rework
Replacing the current home page copy with bullet points that are easier to read and more attractive to potential owners may encourage more form fills
The primary variation's observed conversion rate 3.93% was 18.83% lower than the control's conversion rate 4.67%, based on 1,900 sessions.
Devices
Archived
Dynamic Headline Swap
Carrying ad copy over to the landing pages will improve relevancy for users and give them a more consistent experience which will ultimately result in improved retention and conversion.
The primary variation's observed conversion rate 14.9% was 17.25% lower than the control's conversion rate 17.47%, based on 1,475 sessions.
Devices
