www.givebacktimeshare.com – Page 2

Implemented

GBT Redesign v2

05/08/2019 - 05/30/2019 (22 days)
www.givebacktimeshare.com
Owner
All

Testing the redesigned version of GBT. The new design is simplified and mobile optimized. This should result in higher conversion rates across devices. Version 2 added a BBB graphic above the fold as well as adding shadowing to containers to create more dimensionality and the draw the user's eye to the form etc.

The primary variation's observed conversion rate 4.41% was 10.25% higher than the control's conversion rate 4%, based on 3,924 sessions.

gbt owner redesign VIN WW2

Devices

Archived

GBT Redesign Test – Mobile Redirect

01/21/2019 - 03/14/2019 (52 days)
www.givebacktimeshare.com
Owner
All

Placeholder test for redirecting mobile traffic to winning variant (new design). More testing required on desktop/tablet.

gbt owner redesign VIN WW2

Devices

Archived

GBT Redesign

Testing the redesigned version of GBT. The new design is simplified and mobile optimized. This should result in higher conversion rates across devices.

gbt owner redesign VIN WW2

Devices

Archived

“Almost Done” Form Headline

By altering the form headline on this page, we can drive more people to the PDF download feature, while collecting more information about leads to support sales initiatives. The success or failure of this test will indicate the efficacy and overall allure of having a PDF download available to our converted audiences.

form form headline

Devices

Archived

Form Header (Mobile)

04/09/2018 - 04/20/2018 (11 days)
www.givebacktimeshare.com
Owner
Homepage
Form Fill

Changing the text above the main lead form for mobile visitors will help instruct more people to complete the desired task and submit their information. This experiment could potentially help inform more mobile-only tests as we roll out more responsive design web properties.

form form headline headline mobile

Devices

Archived

PDF Download Copy

03/27/2018 - 05/14/2018 (48 days)
www.givebacktimeshare.com
Owner
Thank You page
PDF download

Testing the copy around the Ebook download will help us determine the efficacy of the free download offer. This test will also provide insight as to which facets of the copy motivate users to secure downloadable content, which we can use to better implement future PDF offerings on other platforms.

pdf download thank you page

Devices

Archived

New Ebook Cover

02/22/2018 - 03/12/2018 (18 days)
www.givebacktimeshare.com
Owner

Testing redesigned ebook cover with 2 different images of a younger couple and an older couple. The new cover is more modern and should result in an uptick in conversions.

ebook gbt images

Devices