Improving the pop-up to expand image gallery modal experience will better highlight the new BOOM images and improve user experience on the ad pages. The new and improved modal will also stoke interest among buyers and renters, leading to more offers.
Moving the image gallery up above the fold will increase engagement with the images themselves. In this iteration, we will take the slider feature away and instead impose a "View More Images" call to action when users hover over the gallery, encourage more clicks into the modal. This test will serve as a data collection tactic ahead of the broader image gallery enhancement initiative on SMTN.
Raising the image gallery component above the fold will allow us to examine its importance in users' decision-making on buyer and renter ads. This test will assess the gallery's importance as a whole, and will serve as a jumping-off point for replacing some older resort images in the database.
