Shifting some of the elements on the brand suite main pages will allow us to put the form above the fold, thus enabling us to capture more owner-based leads than before. This will be a desktop-only experiment.
Devices
Displaying 6 of 66 experiments
Archived
Brand Suite MF Call Out
As we've seen in a recent experiment, calling out maintenance fees as a common pain point and increasing anxiety will help boost MVS CVR.
Devices
Implemented
Disney Brand Suite Background
This test changes the background hero image of all Disney Vacation Club brand suite pages to an image that is more brand-centric. This will increase user activity on the suite, and promote an increase in the brand's most popular lead types.
The primary variation's observed conversion rate 0.51% was 410% higher than the control's conversion rate 0.1%, based on 1,997 sessions.
Devices
Archived
Brand Pages Submit Button Text
Changing the submit button text to include the word "free" will appeal more to organic audiences and result in more form submissions on brand pages.
Devices
