- 01/23/2019 - 03/12/2019 (48 days)
- www.sellmytimesharenow.com
- Owner
- Global
- Ad-Buyer Offer, Market Value, Owner Sell, ULF Seller
Marriott – Owner Intent – GA Audience
Description / Hypothesis
As we've seen in successful experiments on the brand pages, adding an eye-catching slide in CTA on resort pages will direct more owners to the Market Sell page, thus increasing conversion rate across a wide swath of pages.
Post-Mortem Analysis
With an improvement of 12.42% across combined Owner CVR, this test was roundly a win at 65% confidence.
Though Market Sell leads dropped slightly, the test improved Owner Sell leads by 296%, more than enough to make up for the dip seen in MVS. Considering this test was designed to solely drive Owner Sell leads, we can confidently call this a winner.
However, a slight javascript error affected the X close-out button in some experiences. For this reason, we will hold off on implementation, fix the error, and run again in a second version.