- 01/23/2019 - 03/07/2019 (43 days)
- www.sellmytimesharenow.com
- Buyer, Owner, Renter
- Global
- Ad-Buyer Offer, Market Value, Owner Sell, ULF Seller
Main Navigation Re-Structure
Description / Hypothesis
In this test, we will try to re-tool the main navigation bar at the top of all SMTN pages to improve user experience and heighten visibility of major conversion pages. Doing this will allow users to more easily find their way to pages like What's My Timeshare Worth, Sell Your Timeshare, and others, boosting key conversion rates.
Post-Mortem Analysis
Over time, this test proved to be a clean win for Owner CVR, boosting rates from the control by 10.19%.
Really, this test accomplishes three things:
- Improves Owner conversion rates
- Improves overall UX for desktop users
- Adds greater SEO value
When you combine these consequences, the case for implementation for this test becomes clear. If we provide a clean, less cumbersome navigation experience for users, we can largely trust them to arrive at key conversion pages without much pressure, all while adding inherent SEO value to the site and getting more qualified users through the door.