The primary variation's observed conversion rate 0.51% is 410% higher than the control's conversion rate 0.1%, based on 1,997 sessions.
Description / Hypothesis
This test changes the background hero image of all Disney Vacation Club brand suite pages to an image that is more brand-centric. This will increase user activity on the suite, and promote an increase in the brand's most popular lead types.
Post-Mortem Analysis
A 400% increase for Owner leads, this image test proved to give a powerful increase to leads of all types across the entire Disney brand suite.
Buyer leads rose by 18%, and Renter leads rose by 158%, making this test a solid all-around win.
We’ll implement these better, brand-specific images across the suite immediately to take advantage of these clear gains.