We will test altering the top navigation bar within the RCI brand suite to allow for simpler navigation to key conversion pages within the suite. This test was designed in coordination with the SEO team.
Devices
Displaying 3 of 3 experiments
Implemented
Owner Utility Bar (RCI)
Testing the utility bar on brand suite to see if it has the same impact on Market Sell CVR as it did elsewhere on the website. Exposure for the WMTW form feature is diminished on site. Adding an ever present utility bar will increase visibility for this feature, attracting more owners to the form funnel and ultimately converting more
The primary variation's observed conversion rate 2.77% was 62.94% higher than the control's conversion rate 1.7%, based on 2,358 sessions.
Devices
