Description / Hypothesis
Testing the utility bar on brand suite to see if it has the same impact on Market Sell CVR as it did elsewhere on the website. Exposure for the WMTW form feature is diminished on site. Adding an ever present utility bar will increase visibility for this feature, attracting more owners to the form funnel and ultimately converting more
Variations
Test Dashboard
Post-Mortem Analysis
As we saw with the original Utility Bar on SMTN, including similar option leading to brand suite WMTW pages (in this case, for the RCI suite), can have similar effects for interior pages.
This experiment saw a jump in Market Value CVR of about 60%, exponentially boosting the volume of leads making their way to sales teams.
A highly-visible call-out like the utility bar is an easy way to increase Market Value leads wherever they’re possible, and we should continue to implement tests like these across the board.