Home Page Owner Focus

Description / Hypothesis

Based on heat map evidence, more buyer-based users interact with the "Find a Timeshare" nav item than the homepage search. To try and convert more owners who land immediately on the home page, we'll eliminate the search feature and replace it with a two-option dropdown menu for Owner Sell and WMTW. We'll also incorporate some new copy to appeal more to owners, including a new H2 and a some paragraph copy.

Variations