Displaying 20 of 101 experiments

Sell Timeshare w/ Brand Sell Links

Testing possible conversion rate impact by adding a section with links to brand-specific sell timeshare pages. Experiment designed in coordination with SEO team.

The primary variation's observed conversion rate 7.3% was 20.46% higher than the control's conversion rate 6.06%, based on 6,344 sessions.
Devices

RCI Main Page – Sell Form

Changing the main RCI page's form from an ULF to a sell-focused form will enable us to appeal directly to owners who arrive at the page via sell-based keywords. Being able to convert them upon entry to the site would eliminate the need to direct them to another page, thus reducing drop offs and improving owner cvr

Devices

Resales Page Intro Copy

This page attracts a sizable number of owner based leads, yet the opening copy is inherently buyer-focused. Considering this may turn off potential owners from making a conversion, we'll change the opening paragraph to be more owner-friendly, including key phrases that have proved successful in other owner based tests. Any potential SEO impact will be determined pending the experiment’s success or failure.

Devices

Seller Pages Call Out

The Seller pages on this site don't typically see many owner conversions compared to the primary Owner Sell page, which brings in the vast majority of Sell Timeshare leads. Adding highly visible call outs to the Sellers, Seller FAQ, and Seller Testimonials pages will drive more traffic through to the Sell Timeshare page, where users are more likely to convert.

Devices

Sell Timeshare Background Image – Blurred Variants (v2)

Based on a winning variant on the WMTW funnel, we are testing two blurred background images for the the sell timeshare form page. The hypothesis is that blurring the images makes the experience more focused and less distracted by bringing the copy/form to the forefront and eliminating any possible negative reactions to the subject matter of the image.

Devices

Home Page Utility Bar Seasonal Messaging – Spring

The time-sensitive utility bar copy we employed after New Year's Day proved effective at targeting owners anxious about maintenance fees, and drove owner-based conversions. As we enter spring, we'll try a few variations on this utility bar messaging, moving away from the "new year" based copy and opting instead for more generalized, yet still urgent, motivating factors.

Devices

Sell Timeshare Background Image – Blurred Variants

Based on a winning variant on the WMTW funnel, we are testing two blurred background images for the the sell timeshare form page. The hypothesis is that blurring the images makes the experience more focused and less distracted by bringing the copy/form to the forefront and eliminating any possible negative reactions to the subject matter of the image.

Devices

Home Page MF Call Out (v2)

We will refine the previously successful maintenance fee-based utility bar by creating language that's a bit softer in urgency. This will help reduce the negative impact among Buyers while still buoying improved Owner Sell and MVS conversion rates.

The primary variation's observed conversion rate 2.33% was 25.75% lower than the control's conversion rate 2.93%, based on 2,632 sessions.
Devices

Owner Utility Bar (v3)

After the last utility bar test, we found that incorporating an Owner Sell option both slightly increases conversions for that goal type, as well as slightly reduces market value leads. As a solution to this problem, we'll borrow from a recently successful SMTN test and try a highly-visible, two-option utility bar to maximize visibility for timeshare owners

Devices