The Annual Dues page commands a large portion of traffic on the site. Adding a highly-visible, anxiety-inducing call to action that references rising maintenance fees will attract more MVS and owner sell conversions
Devices
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Archived
Annual Fees Owner Block
The HGVC Annual Fees page receives the sixth-highest amount of traffic site-wide. My hypothesis is that many of these visitors are owners either A: looking for the cost of their yearly dues, or B: looking to get rid of the fees through resale. Since we cannot effectively post concrete numbers for the A group (these amounts change often), we can appeal to them through a more concrete call to action. The owner block has already been proven successful on the home page--as this Annual Dues page lacks a strong CTA, the addition of a block with links leading to the WMTW and Owner Sell pages may result in an increase in those conversion types.
Devices
