- 03/20/2019 - 04/26/2019 (37 days)
- www.sellmytimesharenow.com
- Owner
- Timeshare Resales
- Owner Sell
Resales Page Intro Copy
Description / Hypothesis
This page attracts a sizable number of owner based leads, yet the opening copy is inherently buyer-focused. Considering this may turn off potential owners from making a conversion, we'll change the opening paragraph to be more owner-friendly, including key phrases that have proved successful in other owner based tests. Any potential SEO impact will be determined pending the experiment’s success or failure.
Post-Mortem Analysis
Providing a 20% lift in combined Owner CVR, the change in messaging in the hero section proved that this page largely serves Owner-based audience. With a 25% lift in strictly Owner Sell conversions, the form type which is active on this page, we can infer that the variant had an immediate impact, ushering more owner leads through the page without relying on the Sell Timeshare or WMTW pages to capture leads.
We will share these results with the SEO team to determine the correct alterations to make on this page.