Targeting the high number of Returning Owners who enter through this page with a special slide in CTA will usher more owners to the Market Value survey, boosting leads there. This test also makes slight changes to the page's copy and removes a search bar.
Adding a dropdown-style call to action to the home page will help better direct users to conversion pages that match their interests. This kind of interactive feature will get them into key conversion tunnels more quickly, while reducing confusion from blended intent messaging. If successful, this experiment could also open the door to further site personalization strategies.
Changing the copy on the Sell Timeshare page to push new "no upfront fees" product offering.
Changing the copy on the Sell Timeshare page to push new "no upfront fees" product offering.
