Adding a pop up feature to inventory pages that pushes seller-friendly copy will save more users from leaving the site entirely and boost CVR in key owner lead types. This test will only target returning users that have previously identified as owners.
[VERSION UPDATE: Following the success of the first experiment, we'll add a follow-up option for owners to more easily navigate to key conversion pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
Adding a pop up feature to the Interval International brand suite main page that pushes seller-friendly copy will save more users from leaving the site entirely and boost CVR in key owner lead types
Adding a pop up feature to the Diamond brand suite visible to owners only will push a maintenance fee-inspired CTA, taking advantage of time of year to push more users toward Owner Sell and MVS objectives.
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
As we've seen with previous experiments, moving the Featured Timeshares section further up this brand suite main page will increase Owner and Buyer conversions
This experiment deploys a Market Value-based slide in on the Live Offer page, in hopes of increasing MVS conversion rate. Version 1 of this test showed negative results for organic traffic, but extremely positive results for paid traffic. We will test this variant for Paid audiences only to solidify the result.
Making the form background brighter and form fields more visible will improve user experience boosting CVR. Version 2 of this experiment tests the previously successful variant against a new one that removes the optional form fields.
Following the success of a similar test on Destination pages, this experiment will move the featured timeshares section further up the page in hopes of increasing Owner and Buyer CVR
[VERSION UPDATE: Following the success of the first experiment, we'll add a follow-up option for owners to more easily navigate to key conversion pages.] This is testing the impact of adding an audience selection question to a users experience, immediately upon landing on the site. This will assist us in better understanding the breakdown of traffic and also grouping individuals into segments that we can then target with unique experiences. The outcome of this test is simply no negative impact on our key conversion types. There's no expectation that this will have a positive result alone. What we can do with the information collected with this feature is where the value lies.
Users who have demonstrated clear owner-based activity in previous sessions will be given a unique version of the home page upon returning to the site; one that pushes more owner messaging and encourages them into key conversion funnels
This experiment will insert small divs that contain content pertinent to the Sell Timeshare and WMTW conversion funnels directly beneath their respective main menu navigation options. The divs will appear when the user hovers over each item, providing a quick incentive to click through and complete a conversion. Version 2 of this experiment corrects a slight z-index error from the first version.
