Adjusting the Sell page form header and button copy to make the messaging more direct will improve the Sell form CVR.
Devices
- Total Tests 979
- Tests Running 28
- Win Rate 31.43%
- Testing Velocity 76 /mo
- Avg. Test Duration 4 days
Currently Running
Running
964. SMTN- Sell Timeshare Page: Hero Content & Redesign
Transitioning the hero content on the Sell page to more informative, general content will improve Owner Sell CVR and also potentially improve SEO.
Devices
Running
962. TBS – No Upfront Fees Value Prop – Home Page
By highlighting TBS' valuable "no upfront fees" messaging (no typically offered by competitors) in the hero, we will increase ULF Seller CVR.
Devices
Running
961. HGVC – Owner Buttons on Home Page (Desktop)
Following the success of the mobile test which moved the WMTW and Owner Sell buttons to the hero, we believe that this desktop test with the same concept will result in increased owner CVR
Running
958. TRR – Home Page Hero w/ Search
With many existing conversions being buyer-based, redesigning the homepage hero to cater to that audience will more easily direct users to inventory and result in more buyer/renter offers
Running
951. WBAST – BBB logo in header
Moving the BBB logo up above the fold on mobile devices will reinforce trust among our users, leading to more conversions.
Running
950. HGVC – Owner Buttons on Top of Homepage – Mobile
Adding owner-centric call outs to the top of the mobile homepage experience (similar to SMTN) will allow us to increase conversion rates in that category.
Running
949. CFD – Mexico Page FAQ Section v2
Adding an accordion-style section with a handful of FAQs will alleviate common pain points around the CFD voucher product and lead to more form submissions
This second iteration removes questions with "negative" answers to see if it will improve the outcome.
Running
947. Mexico Page FAQ Section
Adding an accordion-style section with a handful of FAQs will alleviate common pain points around the CFD voucher product and lead to more form submissions
Running
945. Home Form Copy
Changing the confusing language on the home page form to a clear, seller-focused message will improve Owner ULF CVR (test #2).
Devices
On Deck
In Testing Queue
Additional Details Form
Adding a multi-step form process to CFD landing pages that allow users to fill in more details about where/when they want to travel will help to better qualify those leads, leading to more call ins and closed deals.
- Original
- Variation
In Testing Queue
Owner Buttons on Top- Mobile
HGVC sees more conversions for owners than for buyers/renters but our current homepage hero is buyer/renter focused. By moving up our existing owner buttons into the hero and above the fold on mobile, we will see higher owner CVR on our WMTW and Owner Sell forms.
Devices
In Testing Queue
Mexico Page FAQ Section v2
Adding an accordion-style section with a handful of FAQs will alleviate common pain points around the CFD voucher product and lead to more form submissions.
*In v2, we're removing the all-inclusive and flights questions (questions with negative answers) to see if there is an improvement on form submissions with only positive answers.
Devices
Recently Ended
Recently Ended
903. Brand Page – Add Inventory Buttons Below H1
There is a missed opportunity for buyer/renter interaction on the brand pages that receive a lot of traffic but little conversion/interaction. By adding resale and rental buttons right below the H1, we will see a boost in inventory page views and, in turn, buyer and renter offers.
Devices
- Variant
Recently Ended
Resorts vs Hotels Explainer
Adding a tooltip feature to the home page search function where users can hover and get a quick explainer on how hotels differ from resorts will help funnel users into their desired search experience, resulting in fewer drop-offs and boosted conversion rate
The primary variation's observed conversion rate 0.85% was 2.41% higher than the control's conversion rate 0.83%, based on 20,932 sessions.
Devices
Recently Ended
Refined Home Page Search Experience
This experiment will refine the home page search experience to better funnel users through to the experiences they want. The five-tab option currently in place on the home page will change to span the full width of the page, include icons and more engaging text to help users find the search funnel that they way, and ultimately will increase search rate and decrease drop-offs.
The primary variation's observed conversion rate 1.2% was 15.38% higher than the control's conversion rate 1.04%, based on 10,523 sessions.
Devices
Recently Ended
Improve Visibility of Image Gallery
Raising the image gallery component above the fold will allow us to examine its importance in users' decision-making on buyer and renter ads. This test will assess the gallery's importance as a whole, and will serve as a jumping-off point for replacing some older resort images in the database.
The primary variation's observed conversion rate 35.67% was 2.41% lower than the control's conversion rate 36.53%, based on 39,593 sessions.
Devices
