Moving the search bar out of the top menu bar will make it more visible on inventory pages and allow users to more easily find resorts/destinations they want, increasing Offer CVR
Devices
Displaying 3 of 3 experiments
Archived
Remove Search on Seller Pages
Removing the search feature from the menu bar on owner-focused pages will help reduce drop-off rate and encourage more owner leads
Devices
Archived
Search Location Inventory Page
Moving the search bar on inventory pages to make it more visible to page visitors will help reduce bounce rate for those pages, as well as increase Ad-Buy and Ad-Rent conversions.
The primary variation's observed conversion rate 1.42% was 69.01% lower than the control's conversion rate 2.4%, based on 1,564 sessions.
Devices
