Changing the H1 on this page to include the popular "up to 70% off" language will motivate buyers to submit an offer.
Devices
Displaying 6 of 6 experiments
Implemented
Incorporate Search Row Into “How to Buy”
Based on heatmaps - users are very interested in search but are forced to go several steps before they can access the for sale search page. https://www.dropbox.com/s/9xtkwidmv9282ab/heatmap-2681097-click-desktop.jpg?dl=0
The primary variation's observed conversion rate 3.54% was 41.6% higher than the control's conversion rate 2.5%, based on 1,383 sessions.
Devices
Archived
Home Page Redesign
Redesigning the home page to make the inventory CTAs more alluring can help reduce drop offs and drive more traffic to the inventory pages and individual ads. Since the site doesn't draw many owner leads to begin with, we could better prioritize space on the site to encourage buyer and renter offer leads.
Devices
Archived
Search Location Inventory Page
Moving the search bar on inventory pages to make it more visible to page visitors will help reduce bounce rate for those pages, as well as increase Ad-Buy and Ad-Rent conversions.
The primary variation's observed conversion rate 1.42% was 69.01% lower than the control's conversion rate 2.4%, based on 1,564 sessions.
Devices
Archived
Homepage Headline
Making the H1 on the homepage more specific will encourage more people to search available inventory, reduce bounce rate, and appeal to wide rental-based audience.
The primary variation's observed conversion rate 0.99% was 144.44% lower than the control's conversion rate 2.42%, based on 634 sessions.
Devices
