Adding a pop-up feature to inventory pages that yield no results will help redirect users who find themselves stuck in those experiences, and thus boosting both buyer and owner CVR
Devices
Displaying 12 of 12 experiments
Archived
Buy Timeshare Background
Adding a more alluring background image will enable us to capture more buyer-centric leads and improve the overall user experience on this top landing page. Variant 1 will test an image that complies largely with the site's existing color scheme, while Variant 2 will test an image that is different and might stand out more.
Archived
Buyer Page Background Image
Changing the background image on this page to match the successful variant tested on the home page will increase user motivation and lead to more Buyer Offers and Buyer Form submissions, both popular goal types on TRR.
The primary variation's observed conversion rate 0.99% was 59.6% lower than the control's conversion rate 1.58%, based on 1,242 sessions.
Devices
Archived
Buyer FAQ Callout
The Buyer FAQ page on TBS is still receiving a high amount of traffic--the highest of any page on the site. The page's 88% bounce rate signals we're not retaining many of these visitors. In fact, the conversion rate produced by those who land on this page is only 0.22%. With 81% of visitors to the FAQ page reporting that they are there to buy timeshares (via hotjar poll), we should offer visitors a path toward higher-converting pages or inventory. An attention-grabbing CTA with links out to said pages may help divert this traffic elsewhere throughout the site before they bounce.
Devices
Implemented
Buy Page Content Rework
Making the content below the main search feature on this page may encourage more buyer form leads or greater traffic to the inventory, which would result in a higher number of ad offers
Devices
Implemented
Buy Page Headline
Rental leads dominate on THD, but creating a better above-the-fold experience on THD's Buyer page may encourage more leads of the same type.
The primary variation's observed conversion rate 2.97% was 44.17% higher than the control's conversion rate 2.06%, based on 198 sessions.
Devices
Archived
CTA Block
Poll results on this page have revealed visitors have several different interests, including selling, buying, and learning more about timeshares/timeshare resales. A CTA block with links leading to different interior pages may help keep people on the site and lower the ~81% bounce rate that currently affects this highly-visited page.
The primary variation's observed conversion rate 0.5% was 54% lower than the control's conversion rate 0.77%, based on 785 sessions.
Devices
Archived
Mobile Optimized Buyer FAQ
The vast majority of visitors to the Buyer FAQ page use mobile devices. Traffic from phones sees a 90% bounce rate. Making a mobile optimized version of this page might allow us to retain more visitors and keep more people on the site.
Devices
- Original
- Variation 1
Archived
Buyer FAQ Form Headline
Optimizing the headline on the CTA form will help encourage more form submissions. Text will be better suited to subject matter in content and will resonate with audiences according to top-performing keywords.
Devices
