Adding a resale-based slide in call to action on the main buyer page will drive more traffic to inventory pages, reduce drop-offs, and boost Buyer Offers
Devices
Displaying 10 of 10 experiments
Archived
Buy Timeshare – Simplified Search
Removing some optional search fields from the main Buyer page will streamline more users into inventory experiences, boosting Offer CVR.
Devices
Archived
Buy Timeshare Background
Adding a more alluring background image will enable us to capture more buyer-centric leads and improve the overall user experience on this top landing page. Variant 1 will test an image that complies largely with the site's existing color scheme, while Variant 2 will test an image that is different and might stand out more.
Archived
Buyer Page Background Image
Changing the background image on this page to match the successful variant tested on the home page will increase user motivation and lead to more Buyer Offers and Buyer Form submissions, both popular goal types on TRR.
The primary variation's observed conversion rate 0.99% was 59.6% lower than the control's conversion rate 1.58%, based on 1,242 sessions.
Devices
Archived
Search Sales Headline
Optimizing the headline with previously successful "70% off" language will attract more users to for sale inventory and drive purchase offers on an otherwise rental-dominated platform
Devices
Implemented
Buy Page Content Rework
Making the content below the main search feature on this page may encourage more buyer form leads or greater traffic to the inventory, which would result in a higher number of ad offers
Devices
Implemented
Buy Page Headline
Rental leads dominate on THD, but creating a better above-the-fold experience on THD's Buyer page may encourage more leads of the same type.
The primary variation's observed conversion rate 2.97% was 44.17% higher than the control's conversion rate 2.06%, based on 198 sessions.
Devices
Archived
Buyer ULF Page Hero Image
In a previous test run through optimizely we saw an uptick in buyer/renter ULF leads as a result of a brighter color palette and more visually appealing hero image. This experiment will test just changing the hero image to see if this can have a measurable lift in terms of buyer ULF leads.
Devices
