Removing some optional search fields from the main Buyer page will streamline more users into inventory experiences, boosting Offer CVR.
Devices
Displaying 4 of 4 experiments
Archived
Buy Timeshare Background
Adding a more alluring background image will enable us to capture more buyer-centric leads and improve the overall user experience on this top landing page. Variant 1 will test an image that complies largely with the site's existing color scheme, while Variant 2 will test an image that is different and might stand out more.
Archived
Search Sales Headline
Optimizing the headline with previously successful "70% off" language will attract more users to for sale inventory and drive purchase offers on an otherwise rental-dominated platform
Devices
Implemented
Buy Page Content Rework
Making the content below the main search feature on this page may encourage more buyer form leads or greater traffic to the inventory, which would result in a higher number of ad offers
Devices
