Improving the visibility of the hyperlinks across this website to a more noticeable color and font weight will make it easier for users to interact with and move around the site with the aim to improve bounce rate and page time duration.
Displaying 3 of 3 experiments
Archived
CTA Block
Poll results on this page have revealed visitors have several different interests, including selling, buying, and learning more about timeshares/timeshare resales. A CTA block with links leading to different interior pages may help keep people on the site and lower the ~81% bounce rate that currently affects this highly-visited page.
The primary variation's observed conversion rate 0.5% was 54% lower than the control's conversion rate 0.77%, based on 785 sessions.
Devices
Archived
Mobile Optimized Buyer FAQ
The vast majority of visitors to the Buyer FAQ page use mobile devices. Traffic from phones sees a 90% bounce rate. Making a mobile optimized version of this page might allow us to retain more visitors and keep more people on the site.
Devices
- Original
- Variation 1