Displaying 6 of 6 experiments

Home Page Content Rework (VO)

Changing the three-column content on the home page to include more dynamic and coercive language could help push more people from the home page to conversion pages. Moving that same popular three-column feature further above the fold could also drive more clicks and reduce bounces

The primary variation's observed conversion rate 0.79% was 54.9% higher than the control's conversion rate 0.51%, based on 1,667 sessions.
Devices

Sell Time Hero Redesigned (w/ Bullets)

Testing new design elements in a modified version of the sell time page. The cleaner, more modern look is more professional and will result in improved retention and conversion. This version of test includes original bulleted copy in place of the process graphic.

The primary variation's observed conversion rate 5.09% was 2.16% lower than the control's conversion rate 5.2%, based on 34,246 sessions.
Devices

Larger Form Fields – Sell Timeshare

The owner sell page has a high bounce rate. Since TBS is already seller-friendly, simply making the form fields larger and more eye-catching may produce a greater number of leads and reduce bounce rate.

The primary variation's observed conversion rate 9.23% was 109.64% lower than the control's conversion rate 19.35%, based on 127 sessions.
Devices

Sell Time Hero Redesigned

Testing new design elements in a modified version of the sell time page. The cleaner, more modern look is more professional and will result in improved retention and conversion.

The primary variation's observed conversion rate 4.06% was 17.24% lower than the control's conversion rate 4.76%, based on 25,386 sessions.
Devices