The primary variation's observed conversion rate 9.23% is 109.64% lower than the control's conversion rate 19.35%, based on 127 sessions.
Description / Hypothesis
The owner sell page has a high bounce rate. Since TBS is already seller-friendly, simply making the form fields larger and more eye-catching may produce a greater number of leads and reduce bounce rate.
Variations
Test Dashboard
Post-Mortem Analysis
With this test, we sought a simple way to encourage more form fills and get more seller leads through an otherwise MVS-dominated website. Unfortunately, the variant lost out by more than 50% overall, proving the hypothesis to be incorrect. The reason for this may be the structure of the page–fields with larger widths could push the submit button down below the fold for many visitors, logically reducing the number of conversions that might come from that form.