Sell Page Content Rework

Description / Hypothesis

Changing the content on the sell timeshare page will help reduce bounces and drive form leads. This test will move the bullet point section above the fold while moving the paragraph content to the bottom. Slight changes have also been made to the bottom CTA and the H1

Variations

Test Dashboard

Post-Mortem Analysis

This test sought to experiment with the simplest of changes, merely reorganizing how the content was presented on the Sell Timeshare page. By switching the bulleted section with the paragraphed content, we were able to make more attractive and easier-to-read content immediately visible to incoming users.

As a result, the variant proved to boost conversions by 11%, giving this test a solid win. We should look to this experiment when designing or outlining content for new pages, in order to get a better grasp on how to prioritize and arrange key copy.