Adding a highly visible call out to attract potential buyers and renters will drive offer CVR in those categories.
Devices
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Archived
Add Search Field to Search Results Page
Observed on Hotjar, users click back to homepage to input search keyword. There is no ability to start a new keyword search from results pages. Adding this will remove friction in the buyer/renter search process and will retain more users, resulting in more offers.
The primary variation's observed conversion rate 3.05% was 43.28% lower than the control's conversion rate 4.37%, based on 468 sessions.
Devices
