Adding a clear and visible call out to direct people from the home page to the rental inventory will help mobile and tablet users more easily navigate to ads and submit rental offers.
This test is a take on the popular owner utility bar, which failed as an experiment on this site. Due to the lack of interest and appeal to owners on THD, and a respective popularity among renters, this experiment re-tools the utility bar to push visitors to rental inventory. Adding an eye-grabbing CTA to Rental Deals for $200 and Under will direct more people to inventory pages to submit offers and make bookings.
This test is designed to mimic the successful Buy Timeshare headline test on TRR that increased both ULF form fills and ad offers. Following a similar formula, changes will be made to headlines and bulleted content to motivate renters to inquire about rentals or to navigate to the rental inventory, where they will make offers. This test also makes slight changes to content positioning on page, moving more elements above the fold.
