The primary variation's observed conversion rate 1.5% is 16.28% higher than the control's conversion rate 1.29%, based on 288 sessions.
Description / Hypothesis
Adding a clear and visible call out to direct people from the home page to the rental inventory will help mobile and tablet users more easily navigate to ads and submit rental offers.
Post-Mortem Analysis
While conversion rate here technically went up, with so few sessions and conversions, it’s difficult to derive a concrete assessment of this experiment. It will remain inconclusive, as the changes had no substantial positive or negative affect on the desired conversion rate.