As we've seen in past experiments, reinforcing the sense that Step 2 in the WMTW funnel is not required will lead to a jump in MVS conversions
Following recent successful experiments within the MVS funnel, we'll try adding a brief line of copy suggesting that the Step 2 form fields are not necessary for submission. This should reduce the drop off rate between Steps 2 and 3, and also increase Market Value CVR
Building on a successful test that altered the second step in the WMTW funnel, this experiment will also produce "not required" text on the top 10 brand suite WMTW pages, to attempt to further the successful results seen in the original.
Following an experiment on SMTN of the same nature, we'll try adding in some "not required" language to the WMTW Step 2 form to encourage users to click through and reduce dropoff rate. This test will also hopefully result in an increase in Market Sell conversions
