Replacing the optional form fields on Step 2 with a video testimonial will reinforce users' trust in the product and serve as a much needed value proposition in a crucial conversion funnel. Adding this feature will reduce funnel drop off rates and improve conversion rate. This experiment will test two different versions of seller testimonials to determine the most appealing content.
Replacing the optional form fields on Step 2 with a video testimonial will reinforce users' trust in the product and serve as a much needed value proposition in a crucial conversion funnel. Adding this feature will reduce funnel drop off rates and improve conversion rate. This experiment will also include a second variant where the video will play automatically without requiring a click.
Making it more apparent that Step 2 is not required will result in more people making it to step 3 and ultimately converting.
