- 10/30/2018 - 12/12/2018 (43 days)
- www.timeshare-resale-rental.com
- Buyer, Owner, Renter
- destinations
- renter ulf, ulf buyer, ULF Seller
Shrink Hero on Top Destinations
Description / Hypothesis
Shrinking the hero section on the top destination pages will bring the ULF forms above the fold for many desktop users, increasing the likelihood of drawing more ULF Seller, Buyer, and Renter conversions.
Post-Mortem Analysis
This test failed to meet its goal of attracting more ULF conversions, instead resulting in a slight loss. We should re-evaluate ways to increase the efficiency of these forms to draw more user interest.