Home Page Background Adjustment

Description / Hypothesis

We're going to change the background image on the home page to something less gloomy, as well as make the form background transparent in an effort to promote broad increases in CVR across the site's most popular lead types.

Variations

Post-Mortem Analysis

Though there was a slight bump in Owner CVR from this test, it wasn’t substantial enough to warrant implementation. With ULF Owner leads down drastically from the control, we should hold off from declaring this variant a winner. We should continue to test new images/colors that might increase owner conversions across the board, rather than sacrificing one to make gains in another.