Brand Page ULF Forms – Seller Focus v2

Description / Hypothesis

Brand pages are the third most visited pages outside of the home page and Buyer FAQ page. Since these forms really only attract Seller leads, we'll try optimizing the form copy to appeal more to sellers. Version 2 of this test will try less committal copy

Variations

Post-Mortem Analysis

Despite a slight lift in CVR, the improvement is hardly significant when you consider this test was run across a handful of brand pages. We should consider alternate ways to convert the owner traffic on these pages, possibly by ushering them to more effective conversion funnels elsewhere on the site.