Changing the form color from gray-on-gray to blue-on-gray will increase its visibility and encourage more form submissions
Devices
Displaying 4 of 4 experiments
Implemented
Remove Maintenance Fees – Rental Ads
Current rental ads on HarborsideResortTimeshares.com feature a section in the details that lists maintenance fees for each listing. This information is not important for potential travelers to see, and seeing an extra cost on top of the rental price may discourage them from inquiring. Removing maintenance fees from rental listings will help drive Renter Offer CVR.
The primary variation's observed conversion rate 9.09% was 41.59% higher than the control's conversion rate 6.42%, based on 604 sessions.
Devices
Implemented
Rental Ad Motivators
With THD's active rental marketplace, the site is a good spot to test run a few potential Ad Motivators we've been considering for SMTN and other large sites. By including phrasing that pushes limited availability, we can increase motivation among potential renters to submit an offer or book online through RR.
Devices
