Rent Form Headline v2

Description / Hypothesis

One of the working theories in regard to our target audience's motivation is that they seek an all-in-one "travel agency" type of service. An older version of this experiment tried altering the form text to stress low cost. This version instead tests "ease of use" and "assistance" angles to encourage more form submissions.

Variations

Test Dashboard

Post-Mortem Analysis

While we tried to replicate the odd success of the Renter Form we saw in the Rent Page Headline experiment, this test ultimately delivered an inconclusive result.

The aim of this test was to push the “ease of use” language that resulted in a 1000% increase in conversions through the test linked above. However, what we saw instead was a near-even split between the control and the variant (the variation headline ended up with a 0.01% advantage over the original). One thing that can be noted, however, is that this experiment resulted in a greater number of renter offers through inventory pages, 13 for the variant over 10 for the control.

We could improve in certain areas, such as making the language of the headline a bit stronger. Perhaps “let us help” is a bit too pleading–visitors may want something more actionable or wording that helps put a sense of power or control in their own hands.