The primary variation's observed conversion rate 5.75% is 16.63% higher than the control's conversion rate 4.93%, based on 5,359 sessions.
Description / Hypothesis
Create a more pronounced owner block on the homepage to drive more traffic into owner conversion funnels.
Test Dashboard
Post-Mortem Analysis
This experiment proved successful at improving the conversion rates of both the Market Sell goal type and the Owner Sell goal type.
The variant saw a 9.7% boost in CVR for the MVS goal, while a similar boost of 10% occurred within the Owner Sell goal. This demonstrates the value of offering owner-visitors a clear and highly visible above the fold feature that leads them to optimized conversion pages.
We should implement similar strategies on popular owner websites to more efficiently direct owner traffic toward content that’s geared for them.